Updated the design of this healthcare data aggregator’s brand with the energy and excitement inherent in its mission and team. Color, contrast and clarity of visuals reflects the clear insight users are able to glean from their data. Updated the marketing materials, website and sales slide decks, codified design standards, built out icon families and established photography standards.
APRIL 2002 – OCTOBER 2011
Joined this enterprise-class data storage company in its early stages, designing the corporate logo and all the marketing elements that went into building the brand: Brochures, datasheets, website graphic elements, presentations, signage and event/booth graphics. Had a hand in designing corporate and partner advertising campaigns – online, print, and directmail – and designed numerous other publications including the in-house, industry-focused magazine. The company was acquired by Oracle Corporation in 2011.
A broad range of campaigns aimed at the enterprise audience.
Natera, a leading genetic testing company, is reinventing the non-invasive prenatal screening sector, reassuring expectant mothers and their physicians of more accurate outcomes.
I led the small, in-house creative services team and revamped the brand look-and-feel to align more closely with their audience of primarily expectant mothers (at the time). Evolved the logo for clarity and impact, and redesigned all the marketing materials, conference event signage and outbound campaign materials.
2013
A foundation that strives to transform Silicon Valley’s public schools by tracking, ranking and publishing demographic and academic performance throughout the region. Designed the logo, full corporate identity system, primary website, and report layouts as a project at HyperRelevance (formerly Coakley Heagerty).I
SEPTEMBER 2013 – MARCH 2014
Designed the site for Charles Schwab's giant Investment management arm, with the team at Coakley Heagerty. Incorporated their new branding look and feel with the functional requirements of the data-dense site'd many page template types.
Corporate Identity created for one of the early online car dealer sites back in the late 1990s. Used a abstraction of the friendly "peoples" car as an icon. The company was acquired by CarsDirect a short time later.
Corporate Identity for next-generation data management platform for cloud-native data sources. Created the logo, Brand guidelines, Marketing materials, Event booth graphics and iconography.
OCTOBER – 2000
Corporate identity design for an email service that specialized in delivering rich-media messaging back in the late 1990s. The logo captured the notion of sending a message with a folded paper airplane visual – a playful anachronism in an all digital era.
MAY 2014
Proposed corporate identity design directions created to rebrand the Silicon Valley advertising agency Coakley Heagerty, with their new name, HyperRelevance.
Was a member of Bill Cleary's virtual agency through the 2000s, where I created the corporate identity system. Bill was an avid collector of antique war figurines and we thought it was an intriguing idea to incorporate these as elements that represented the focus and strategic aspects of the agency.
SEPTEMBER 2000
Identity for a company the specializing in stock video footage.
MARCH 2006
Worked with John Avilla at Cleary & Partners in designing the advertising campaign and online and print promotional information for the leading national provider of health insurance for individuals.
APRIL 2004
Worked with my Colleague John Avilla in creating an advertising campaign for Trufina, a web technology that acts as a verification service for online persona, ensuring the identities of those you interact with online -
Corporate identity design I created for a remote IT services company, eventually aquired by Earthlink.
Proposed Logo design abd Identity system for Zoomerang, an online surveying and polling site.
SEPTEMBER 1997
Worked with John Avilla while at CKS Partners as the agency-of-record for the client SGI, then known officially as Silicon Graphics. Leveraged their leadership position with world-class customers in a testimonial campaign with headlines that linked the industry sector as well as the financial benefit achieved by the computing power of SGI.
Over twenty years of experience crafting market-focused design solutions in and around Silicon Valley. Adept at both leading small teams of designers as well as hands-on design capability from concept to final production of the full range of marketing materials: Corporate identity, print and online advertising, website design, all manner of marketing materials and presentations, packaging and tradeshow/event graphics as well as publication/magazine layout. Experienced in working with enterprise level companies in the B2B and B2C space as well as small, retail-oriented concerns. Over 25 years of living and breathing Adobe’s Creative suite of apps allows for hands-on pixel-perfect production of art files and assets.
Crafted marketing design solutions and umbrella campaign advertising for many of the region’s technology giants including Apple, Applied Materials, Macromedia, Pillar Data Systems, SGI, Cisco, Charles Schwab, Oracle, Radius, SolarCity, Symantec and Workday.
Sports-focused line of underwear for men. A preliminary design exercise exploring what the corporate identity could be and how the the brand to be fleshed out.
Logotype for a Music publishing label
AUGUST 2014
Reimagined the look-and-feel of the enterprise security company Adallom. Designed a range of Marcom and promotional materials.
2005
Logo / branding for a search engine technology company
1990
Proposed logo concept for Disney's main web portal back in the late 1990s called the GO Network. Presented as one of several options by our team at CKS Partners.
Created an identity system for a financial services company that traded in commercial real estate. The logo illustrated the notion that the investment vehicle is an additional dimension of the tangible property.
Created a new look for SolarCity's website back in 2012 while working at the agency HyperRelevance.
Website graphics for Tegile, the enterprise storage company. Created numerous banner ads, diagrams and other online elements.
2013
Created a print and online advertising campaign for VCE, a partnership of technology giants - EMC, Cisco and VMware. Huge in the "Converged Infrastructure" category of enterprise hardware, VCE wanted a clear, straightforward message, so we employed succinct, bold headlines set oversized against a very dark visual theme - which emphasized the power and solidity of their product.
Teamed up with John Avilla and designed these ads for Xircom's new PCMCIA product. Double entendre headlines stressed the then novel notion that an ethernet dongle was unnecessary.
2012
A series of interactive landing pages with multiple images of the same scene/solution from different angles. They illustrate the myriad details, environments and interactions brought into play when offering cloud services in a particular situation. The photo panels have rollover states that link to additional levels of information.
Created the branding/logo/corporate identity for the Strategos group - a business consultancy firm based in Chicago.
