Leading creative services for a leading genetic testing company. Reinventing the prenatal screening arena in reassuring expectant mothers and their physicians of more accurate outcomes.
APRIL 2002 – OCTOBER 2011
Joined this enterprise-class data storage company in its early stages, designing the corporate logo and all the marketing elements that went into building the brand: Brochures, datasheets, website graphic elements, presentations, signage and event/booth graphics. Had a hand in designing corporate and partner advertising campaigns – online, print, and directmail – and designed numerous other publications including the in-house, industry-focused magazine. The company was acquired by Oracle Corporation in 2011.
A foundation that strives to transform Silicon Valley’s public schools by tracking, ranking and publishing demographic and academic performance throughout the region. Designed the logo, full corporate identity system, primary website, and report layouts as a project at HyperRelevance (formerly Coakley Heagerty).I
Logotype for a Music publishing label
Corporate Identity created for one of the early online car dealer sites back in the late 1990s. Used a abstraction of the friendly "peoples" car as an icon. The company was acquired by CarsDirect a short time later.
OCTOBER – 2000
Corporate identity design for an email service that specialized in delevering rich-media messaging back in the late 1990s
Proposed corporate identity design directions created to rebrand the Silicon Valley advertising agency Coakley Heagerty, with their new name, HyperRelevance.
Was a member of Bill Cleary's virtual agency through the 2000s, where I created the corporate identity system. Bill was an avid collector of antique war figurines and we thought it was an intriguing idea to incorporate these as elements that represented the focus and strategic aspects of the agency.
Proposed product manual cover design for portable AM/FM radio, designed by Philippe Stark. Photography and design by Kevin Perera
Identity for a company the specializing in stock video footage.
Corporate identity design I created for a remote IT services company, eventually aquired by Earthlink.
Proposed Logo design abd Identity system for Zoomerang, an online surveying and polling site.
Over twenty years of experience crafting market-focused design solutions in and around Silicon Valley. Adept at both leading small teams of designers as well as hands-on design capability from concept to final production of the full range of marketing materials: Corporate identity, print and online advertising, website design, all manner of marketing materials and presentations, packaging and tradeshow/event graphics as well as publication/magazine layout. Experienced in working with enterprise level companies in the B2B and B2C space as well as small, retail-oriented concerns. Over 25 years of living and breathing Adobe’s Creative suite of apps allows for hands-on pixel-perfect production of art files and assets.
Crafted marketing design solutions and umbrella campaign advertising for many of the region’s technology giants including Apple, Applied Materials, Macromedia, Pillar Data Systems, SGI, Cisco, Charles Schwab, Oracle, Radius, SolarCity, Symantec and Workday.
An exploratory branding/identity study for the sportswear brand.
Reimagined the look-and-feel of the enterprise security company Adallom. Designed a range of Marcom and promotional materials.
Logo / branding for a search engine technology company
Proposed logo concept for Disney's main web portal back in the late 1990s called the GO Network. Presented as one of several options by our team at CKS Partners.
Created an identity system for a financial services company that traded in commercial real estate. The logo illustrated the notion that the investment vehicle is an additional dimension of the tangible property.