Natera

Natera, a leading genetic testing company, is reinventing the non-invasive prenatal screening sector, reassuring expectant mothers and their physicians of more accurate outcomes.

I led the small, in-house creative services team and revamped the brand look-and-feel to align more closely with their audience of primarily expectant mothers (at the time). Evolved the logo for clarity and impact, and redesigned all the marketing materials, conference event signage and outbound campaign materials.